You’re a Baby Boomer, born between 1946 and 1964. And, like almost everyone in your generation, you’re a notoriously hard worker. You grew up in a fast-changing time and witnessed wide, sweeping reform.
This life experience gave you many benefits, which you apply to managing your business. You aren’t afraid to speak your mind, even if it results in confrontation. You aren’t afraid of striving to reach a goal, or of butting up against a little competition.
Here’s how this often-misunderstood generation can help you improve your business.
Millennial Employees Aren’t Just Tech-Savvy. They’re Tech-Fluent.
What didn’t exist for you growing up? Modern technology. There weren’t iPhones, let alone personal computers, in your home, your high school, your college, and at most of your jobs when you were growing up. You have had to learn these as an adult.
Perhaps it took months for a Baby Boomer employee to learn the company’s intranet and content management system, two necessary tools that every employee needs to use. But, a Millennial can sit down, open new programs, and start using them without training. That’s because Millennials grew up with computers, using them throughout their education and work experience. They have a deep operating knowledge of computer programs across multiple platforms. As a result, they have a bird’s eye view of how efficiently your current tools are and how effectively your employees are using them. And even more importantly, they recognize that technology is a lot more efficient than antiquated processes.
To take advantage of this tech fluency: Involve your Millennial team members in the decision-making or problem-solving team, when you need to make technology decisions for your organization.
Millennials Can Recognize Customer Friction.
Customer friction today is a difference-maker for a successful organization. Customers have come to expect that working with you will be a seamless experience.
Baby-boomers often poke fun at Millennials for communicating primarily on a smart phone or other device. However, this alone demonstrates how Millennials have solved a potentially friction-filled experience. You see, they know that a simple text or chat message is all they really need.
Millennials know a shortcut for just about everything. They don’t think of problems the same way we do. And they have grown up in a technology-forward world, during which the smart phone earned its smart distinction. (Baby-boomer, you still call it a cell phone, don’t you?)
To take advantage of this shortcut driven knowledge: Let your millennial go through every experience or interaction your customer must go through in order to do business with you.
Interested in more about customer friction?
Read this 4-part series:
Part 1: What is Customer Friction and Why is it Important?
Part 2: How to Identify Customer Friction
Part 3: Case Studies of Reduced Customer Friction from 5 Companies
Part 4: Reduce Employee Friction
Millennial Employees Understand How to Reach Millennials.
The Millennial generation communicates much differently than any other generation prior. Chat, text, photo, video, hashtags, Emoji’s – they’re a whole new language. And the platforms they use to share and find information are new as well.
Whether you’re trying to reach a younger generation of customers, or to recruit new team members, you must speak in their language.
To take advantage of using Millennials to reach Millennials: Let your Millennial team members help you with your marketing campaigns targeted at a Millennial customer. Or ask your Millennial team members to help you determine where to look for new Millennial team members and to identify what types of benefits like working conditions and schedules they may desire most. They can also be super instrumental in helping you learn and use the platforms that reach a Millennial target.
Unlike any generation before it, the Millennial generation seems to be the most misunderstood. But in reality, this tech-fluent, shortcut-oriented group of people may be among your most important asset if, an only if, you learn to appreciate their significant strengths.