Have you noticed an increase in the use of display screens in your day-to-day interactions? From digital menu boards at your local fast food restaurant, to interactive maps at the mall, businesses everywhere are making the shift from paper to screen — and the benefits are adding up.
Digital signage is a highly customized and flexible solution that has spawned a multi-billion-dollar industry. And it has also reshaped the way that organizations communicate both internally and externally. The reason for this rapid growth is simple: Digital signage is just good business; and more importantly, it is good for your business, educational institution or public sector organization.
In a recent article on the website Digital Signage Today, it was reported that customers spend nearly 30% more when digital signage is present and report 46% more satisfaction. Not only that, digital signage helps businesses on the backend, too. It has been shown to increase employee engagement by 20-25% and decrease workplace injuries.
In Getting Started With Digital Signage: Part 1, we explained everything you need to know to achieve success with digital signage and how it can help your business. But how can you get started with a digital signage solution and make sure you implement it for the most profit and efficiency? Here are the the things you should do to make sure your new system is successful:
- Determine how your digital signage will be used.
- Select your solution provider.
- Plan and create your content.
- Choose the right equipment.
- Choose a cloud-based or premise-based solution.
- Select a warranty and service plan.
A digital signage solution can be a great addition to your organization, resulting in enhanced customer engagement, increased revenue and improved communication. Read our white paper to ensure that you follow the practical steps to deploy a well-designed, secure and cost-effective system that will serve you for years to come.