As business operations adapt to rapidly advancing technology, so do the methods by which companies communicate with customers and employees, particularly in the area of signage. Gone are the static bulletins, billboards, and paper posters of old. The screen—digital signage—has become the modern tool to share content and grab the attention of an audience.
According to Digital Signage Today, digital signage captures 400% more views than static displays and has a recall rate of 83%, making it the new medium of choice for businesses wishing to increase revenue, retain customers, and improve engagement.
Unlike its static counterparts, digital signage is an agile, engaging communication tool because of its fluidity, CAPex, ROI, speed, and other extensive capabilities. The information displayed can be changed rapidly and managed centrally. As a medium, it has been shown to drive revenue, enhance the customer experience, and broaden the ability of businesses to build their brand identity and share their messaging. Because of this, digital signage use has grown exponentially in the last 20 years.
If you’ve considered implementing digital signage, here’s what you need to know to create a successful solution for your business:
- What exactly is digital signage and what can it be used for?
- How does digital signage work?
- Who uses digital signage?
- How is digital signage implemented?
- How is digital signage maintained?
Armed with an understanding of how the digital signage medium works, how it is used, and how it is deployed effectively, you’ll have all the information you need to make the right choices for an effective digital signage solution. Read our white paper to learn everything you need to know to be successful with digital signage.
Are you ready to put your digital signage plan into place? Find out what you need to do to be successful by reading Getting Started With Digital Signage: Part 2.